# 5.1 Advanced Membership & Loyalty Program STOREBERRY’s advanced CRM system is equipped with a variety of member reward systems and one-stop automation functions. Merchants can go to STOREBERRY backstage **「Member System」「Member System Settings」** to activate various functions with one click, allowing you to operate online stores more efficiently!

### **(i) Member Referral Rewards Program** Let old customers become your most influential salespeople! With STOREBERRY's member referral rewards system, what you need to do is go to **STOREBERRY backstage** -> **「Loyalty」「Loyalty Setting」** and select **「Referral Program」** at the top left to activate your member referral reward program with one click! You can flexibly set up personalized rewards: Rewards for registration, Rewards for every purchase and more! Layers of referral and consumption rewards STOREBERRY membership referral reward system not only offers 1+1 (referrer and referee) bonus points reward, but also provides up to 3 levels\* of referral and consumption reward schemes to make your referral program more varied and interesting! Example is as follows: | | Level 1 | Level 2 | Level 3 | | --------------- | ------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Referral | When a member refers Friend A & registered successfully, --> Members + Friend A can earn designated referral points at the same time | When Friend A refers Friend B and registered successfully, --> The member + Friend A + Friend B can receive designated referral points at the same time | When Friend B refers Friend C and registered successfully --> The member + Friend A + Friend B + Friend C can receive designated referral points at the same time | | First Purchase | When Friend A complete his/ her first purchase, --> The member can be rewarded with designated consumption points | When Friend B complete his/ her first purchase, --> Both the member & Friend A can be rewarded with designated consumption points | When friend C complete his/ her first purchase, -->The member + Friend A + Friend B can all be rewarded with designated consumption points | | Other Purchases | Every time Friend A make a purchase thereafter, --> The member can still be rewarded with designated consumption points | Every time Friend B make a purchase thereafter, --> Both the member & Friend A can still be rewarded with designated consumption points | Every time Friend C make a purchase thereafter, ---> The member + Friend A + Friend B can still be rewarded with designated consumption points | \*Exclusive function of STOREBERRY's omni-channel plan is set as a single layer of reward scheme by default. If you are interested in adding the 2nd or 3rd level of reward scheme, please contact the STOREBERRY sales team.

### **(ii) Member Top-up Wallet** With the member top-up wallet function, you can provide a more seamless and convenient payment experience for your customers, and also greatly enhance the stickiness of those existing customers and find out the most loyal customers! You can go to STOREBERRY Admin Panel**「Loyalty」「Loyalty Setting」** to activate the e-wallet function and set the expiration date of the deposit, and provide more top-up discounts to attract consumers to use e-wallets through the Top-up function.

### **(iii) Membership & Top-up Wallet Products** In addition to the basic membership plan, STOREBERRY also provides membership purchase and wallet top-up functions to help attract your customers to prepay for purchases! You can go to STOREBERRY Admin Panel**「Loyalty」「Loyalty Products」** and click **「Add Product」** at the top right to add membership upgrade and wallet top-up items for customers to purchase. You can follow the instructions to enter the product details and flexibly personalize the loyalty items. 1）Basic Info and Product Categorization: You can decide to launch or hide the products through the **「Status」** button. Meanwhile, you can choose to sell the products on the online store, physical store, or synchronously by clicking the “Online Store” and “Physical Store” buttons with just one click. Turning **「Show」** to **「Hide」** will hide the product from the online/physical store. Then you can continue to fill in the product info and select its product category. If you want to add a new product category, you can click **「Manage Categories」**at the right-hand side of the “Category” column, and then add the new product category on the pop-up page of “Categories”.

**2）Member Only:** Here you can decide the purchase conditions of the loyalty product, such as opening the product to all customers or only customers with a specific membership level to view and purchase.

**3）Promotions and Discounts:** If you don't want the loyalty product to be included in the promotion offer, you can turn the appropriate button to **「Yes」**.

**4）Pricing Options:** You can select **「Pricing Options」** at the top left of the page to continue to enter the price and product details, and finally click **「Save」** to launch the product. Include wallet:\ Once you turn this on, the system will automatically add value to the wallet of customers who have purchased the loyalty item. You can enter the amount in the **「Wallet」** box on the right. Include point:\ Once you turn this on, the system will automatically add designated membership points for customers who have purchased the loyalty item. You can enter the number of points in the **「Point」** box on the right. Include member level:\ Once you turn this on, the system will automatically upgrade the membership level of the customer who has purchased to the assigned membership level. You can select the assigned membership level in the **「Member Level」** box on the right. Force adjust member level:\ Once you turn this on, the system will force the membership level of the purchased customer to be changed to the assigned membership level, regardless of whether it is an upgrade or a downgrade. Extend membership period:\ Once you turn this on, the system will automatically extend the membership period of customers who have purchased the loyalty item. You can change the membership period at STOREBERRY Admin Panel**「Loyalty」「Loyalty Setting」**

**(iv) Loyalty Points Program** Want to increase your brand loyalty and drive repeat sales from your customers? STOREBERRY’s Loyalty Points Program is a powerful retention tool which can help you to acquire new customers and maximize customer lifetime value with points & rewards! You can go to STOREBERRY Admin Panels**「Loyalty」「Loyalty Setting」** to enable the functions of **「Earn points via shopping」** and **「Cash Dollar Redemption」** with one click, and set the points redemption rules and expiration dates of your own brand.

**(v) Automatic Renewal of Membership Tiers** STOREBERRY CRM system supports up to 10 levels of membership. You can go to the STOREBERRY Admin Panel**「Loyalty」「Loyalty Setting」** to modify or update the membership system at any time as needed, and the system will automatically update the membership according to the member's consumption record and membership expiration date, calculate the reward points and redeem the cash dollar, in order to greatly reduce your operating burden!

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